small business brand strategy + visual branding

Your game plan for whole-brand alignment

You already know what you want your brand to feel like. This is how we get it out of your head…and into the world.

you know what you want to stand for

We know how to make it visible

Your brand should be doing real work for you: Drawing in the right clients automatically, building trust before you’ve even had a conversation, and giving you the confidence to show up without dimming a single detail. Our team of experts gives you what you need to make that happen, so you can step boldly into your brand in a way that feels 100% true to you!

“They took the specific wishlist and vision I had for my new business and brought it to life visually with the branding they designed.”

“When I received the visual identity they designed for my new coaching business I had no words, it was PERFECT and captured how I wanted people to feel!”

what's included:

Everything you get in your brand game plan

MINI BRAND STRATEGY

Before a single decision is made, we get crystal clear on who you are, who you’re for, and what makes you different. Then we build everything else.

creative direction

With over a decade of brand and design experience, Courtney personally oversees every step of the process while your team of experts bring it all to life behind the scenes.

full logo suite

Custom-designed and one-of-a-kind, your full logo suite gives you the visual foundation to communicate your value and effortlessly attract the exact audience you want.

illustrations, icons + patterns

Nothing says “high-end” like unignorable, customized brand illustrations, icons, and patterns.

logo library + style guide

Your logo library and brand style guide will help your brand assets live on long after the work we do together is complete.

1 print or web collateral item

Choose the extra branded piece of your preference so you can start putting your brand to work right away.

bonus

Because this is more than a collection of files, you walk away with a brand that feels unmistakably like you, built to attract your dream clients, and gives you the confidence to put it out in the world without holding back.

your investment starts at:

$3500

Available as standalone package or as the best way to kick-off your custom website design. Payment plans available.

WE GO deeper THAN DESIGN:

“Walking through the process really made me get clear about my services, what I wanted to offer, and what I wanted to put out into the world.”

Add-on Options

Increase your odds of success

Choose as many add-ons as you’d like to make your brand work even harder:

Add-on

Brand Naming

Position your brand to attract your dream audience, stick to their memory, and set the tone for everything your brand will become.

Add-on

WordPress Design + Development

Give your brand a home online that looks good and works hard to convert the right visitors into clients.

Add-on

Full Brand Strategy, Voice + Messaging

Go deeper into the strategy side with comprehensive details covering your value prop, customer insights, and fresh ideas for how to talk about what you do. This is the document that will align your whole team.

Add-on

Content Marketing + Graphic Design

Keep covered on an ongoing or à la carte basis whether you need a content strategy and templates for blogs, emails, social, or one-off design pieces like packaging, PDF layout, print or digital advertising, or sales pages.

Just want it all in one place?

The North Star Brand

The North Star Brand is your full-service creative partnership that stretches from strategy to design to messaging and everything in between in one package at one price.

We’re on your team

In your corner from strategy to launch, your Brand Game Plan is built to work together and give you.

An elevated brand presence

A custom brand that showcases your uniqueness

A recognizable brand that attracts dream clients

still have questions?

Here are the ones we get the most

How does the brand game plan actually work?

The Brand Game Plan is a comprehensive brand-building framework – which means every element is intentional and connected. By starting with strategy, we get crystal clear on positioning, values, and audience before a single design decision gets made. From there, every visual element – your logo suite, illustrations, icons, patterns, font, collateral, etc – is built with that foundation in mind. Courtney personally oversees the creative direction throughout and nothing is finalized until it feels right to you.

Is this for me if I already have some branding in place?

Absolutely. A lot of our clients come to us with pieces of a brand that don’t quite hang together. Such as visuals they like, but are mismatched from the direction their business has grown into. The Brand Game Plan rebuilds from the foundation up so everything works as one unified system moving forward.

How long does the process take?

Branding generally takes about 6 weeks depending on how speedy you are with feedback for revisions and the collateral item you choose. If you’re adding on brand naming, deep-dive strategy, and/or messaging, expect an additional 2-4 weeks. Adding a website after? You can add ~6 more weeks for that (and it’ll be totally worth it).

What if I want a website too?

This is actually the ideal starting point for a custom website build because you’ll have a complete, cohesive brand system ready to go before any of the pages are designed, which makes the whole process faster and cleaner. You can always add WordPress design and development as an add-on, or we can talk through what makes the most sense for your project.

How do I know if I need a rebrand

If you’re thinking about it, you probably already feel like something is off, but a few common signs it’s time for a rebrand include:

Your brand no longer reflects where your business is
You’re embarrassed to send people to your website
You’re attracting a lot of wrong-fit clients
You’ve recently done an offer overhaul or experienced a shift in your audience

And when in doubt, we’re happy to have an honest conversation about whether now is the right time for you.

How do I get started?

Connect with us and tell us a bit about your business. We’ll set up a call, get a feel for the project, and if it’s a fit on both sides, we’ll put together a proposal so you know exactly where we’re going next.

not quite ready to book?

Try starting here

Not quite ready to dive into a full branding project? That’s okay, too. Whether you’re looking for a little education, need an outside perspective, or want to keep learning alongside us, here are a few good places to start:

(coming soon) book a 1-hr strategy call

Book a 1-hour brand strategy (coming soon) session to get focused guidance on your specific brand questions or challenges.

(Coming Soon) blog post: how to build a brand

For those ready to build a brand with more intention and less guesswork, explore this guide to building a brand that feels like you.

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